Para quem não perceber do alemão fica aqui uma tradução (longe de perfeita do google translate) em inglês:
"Rumours had for some time, now they become concrete. Volvo, it is becoming apparent, will launch a new car brand. The plans should be well advanced, in Sweden circulates a not yet officially confirmed date.
The new brand will be positioned below Volvo. Less Premium, Swedish technology, affordable price. As direct competitors are brands such as Peugeot, Renault, Citroen or Opel. The vehicles are based on the new modular CMA platform at CEVT in Göteborg was developed.
CEVT developed under the leadership of former Saab chief development officers Mats Fägerhag vehicle for Volvo and Geely, and for another unknown brand. 1,700 engineers and technicians work worldwide for CEVT, as an additional location in Sweden comes this Wednesday a new office at the former Saab location Trollhättan added.
The sale of new vehicles to take place on the Volvo dealer network, as an alternative to fire Premium offer. is started in Sweden as Swedish brand, Europe will follow. In Sweden, May 26 is presumed to be "the premiere" in Gothenburg. For this day, the staff has grown considerably Geely has PR department VIP pronounced invitations.
What there develops in Volvo? The brand is towards premium, pulling prices. It is logical that customers who do not want to go along the way to keep a slightly cheaper products in the Volvo camp. A third brand brings Geely more numbers and synergies, the modular platform is the optimal approach for it.
The new brand is the alternative choice for global distribution Geely. Also standing to choice, Geely could roll to the Volvo dealer. The appearance of the first vehicles will be held in 2018 as possible. For example when the first new Volvos run on CMA platform by the band.
It will be interesting if Volvo brings a brand out of the woodwork. In the Volvo history, there is, so far as I know, not a label that could revive. In Sweden were discussed although regularly the merger with Saab to give two marks more volume. For this purpose, it never came.
A completely new brand name, that would be a risky and expensive story. Lexus and Infiniti have decades required until it came to the acceptance. Qoros tried it with Swedish engineers, and can apply to date unsuccessful. Also Borgward tries now as Chinese property to come back to the market. The output is open. And would a new brand name, invented by an agency are accepted as Swedish?"
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